the importance of Tracking part 1

Are cookies a thing of the Past? what is a cookie in a browser ? A cookie is a small text file that is stored on a user’s device by a website when they visit it. Cookies are used by websites to remember information about the user, such as their preferences, login information, or browsing … Read more

Affiliate MArketing 101

What is Performance Marketing ? Performance marketing is a type of digital marketing. where advertisers pay publishers (such as websites or influencers) for specific actions taken by users. Such as making a purchase or filling out a form. This is in contrast to traditional advertising models, where advertisers pay for impressions or clicks regardless of … Read more

Affiliate vs Influencer Marketing

Influencer and affiliate marketing are two different types of digital marketing tactics, each with their own goals and methods. The main variations between the two are as follows:Here is how you can look at both in a comparative and understand the differences as we learned from our experience working on Interested Parties: Affiliate Marketing: … Read more

the importance of Tracking part 2

Why tracking is importantfor Affiliate programs ? Tracking is important for affiliate programs for several reasons: Overall, tracking is essential for the success of affiliate programs, as it allows them to accurately measure and optimize their performance, prevent fraud, and deliver a personalized user experience. if the tracking is working properly how can that help … Read more

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Basics of Affiliate management

Affiliate marketing is a type of performance-based marketing in which a business rewards affiliates for each customer brought to the business by the affiliate’s own marketing efforts. Here we will expand your knowledge on the subject and on how to improve your affiliate program.

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