iGaming Industry Affiliate program management -key points for a successful affiliate program

Affiliate Management

Affiliate Campaign Performance Optimization: A Complete Guide For online casinos and sportsbooks, among other iGaming companies looking to grow their clientele and increase earnings, affiliate marketing is essential. With the incorrect tactics and resources in place, managing affiliate marketing’ intricacies can be extremely difficult to navigate. This extensive guide delves into efficient methods of optimizing […]

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Affiliate MArketing 101

Affiliate Management

What is Performance Marketing ? Performance marketing is a type of digital marketing. where advertisers pay publishers (such as websites or influencers) for specific actions taken by users. Such as making a purchase or filling out a form. This is in contrast to traditional advertising models, where advertisers pay for impressions or clicks regardless of

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The Impact of the Presidential Election on Social Media Paid Ad Campaigns: Five interesting Points

General

The worlds of social media and online media purchasing are about to shift dramatically as Americans get ready for another presidential election. Political campaigns have a significant impact on the digital advertising industry because of their large budgets and focused messaging. The following five major elements will impact social media sponsored ad campaigns in light

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Affiliate vs Influencer Marketing

General

Influencer and affiliate marketing are two different types of digital marketing tactics, each with their own goals and methods. The main variations between the two are as follows:Here is how you can look at both in a comparative and understand the differences as we learned from our experience working on https://www.lhousemedia.com/projects/ Interested Parties: Affiliate Marketing:

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